RE: Awful company27 Feb 2026 15:14
Learningalot,
Well done to you!! Brilliant news😃
I do feel for those shareholders who believed during Covid that online was going to remain forever as the predominant method of shopping.
Realists though, were keenly aware online sales would drop significantly as people felt released from Covid prism.
Share prices were always going to tumble for companies who grew as a result of restrictions, sadly many investors didn’t take heed(including the then ceo of boo)
Now, Debenhams ceo has cut the cloth to suit lower volumes (previous ceo didn’t) He’s reduced financial commitments on inventory by bringing in third party brands, and heavily reduced Debenhams own product inventory.
The debt is well down, and now a £40m cash injection from shareholders will further reduce debt.
Once it’s sold the Burnley whse, and maybe one or two brands, it can finally be cash positive.
Profits up, and more third party brands for the market place strategy, and bingo.
The customer delivery lead times will be I’m sure an important investment too, as well as reverse lead times.
It’s also very important that customers who use fast fashion platforms to get free clothing for outings are blocked and returns are limited to genuine returns, and returns are charged at a premium cost to consumers.
Mark down costs to GP for seasonal events are now drastically down as third parties take these costs.
This is all looking increasingly like a cash cow.