Member Info for Peoplepower1

This is a great chance to buy more Boohoo shares at an excellent price.

Ignore the derampers. It's the customers that matter. None of this so called bad publicity is affecting the customers at all. Returns are also low.

Kallumama - Primark made loads of money in the last recession. People always buy clothes and in downturns buy cheaper clothes.

Boohoo will survive all so called bad publicity because their customers are only interested in price.

“We would never knowingly conduct business with anyone acting outside of the law and we have always been swift to provide information to regulatory authorities to support any investigation that they are conducting,” Boohoo told the BBC.

Derampers doing their best to panic holders into selling. Derampers are desperate to get your shares which shows what a great share Boohoo is and the derampers know it.

BOO brands target 16-40 year old “fashion-conscious” consumers

BOO has 9 brands that are differentiated by message, appeal, price-point, and target age-group

Women’s wear options in a variety of styles and sizes

BOO designs, sources, markets and sells its products

Sales are made directly to consumers via brand websites

Major marketing focus on social media and the use of social media “influencers” to increase sales and brand awareness

BOO is a capital light business, as manufacturing is outsourced.

BOO brands have reasonably priced clothing, making it accessible to a wide customer base

BOO brands, especially boohoo, Nasty Gal, and PrettyLittleThing have brand recognition and following

Customer base resilient to economic changes, giving BOO cushioning from economic cycles

BOO brands operate exclusively online, while many of their competitors had physical storefronts in addition to online retail

Boo made investments in their website and warehouse extensions, as well as developed apps

Major acquisitions of US Brand Nasty Gal and 66% of PrettyLittleThing in 2017, which now combine for about 50% of BOO revenue

In 2019 and 2020 acquired five new brands: MissPap, Karen Millen, Coast, Oasis, Warehouse and the remaining 34% of PrettyLittleThing

Increased market share and portfolio diversification with these brand acquisitions

Boohoo makes great Investments

BOO sees the importance of social media in marketing, so they invested using influencers as brand reps, which increases brand awareness and sales

Investment in BOO websites and apps has aligned with the shift from in person shopping to online & increased their sales

Warehouse investments have also proven themselves, as they have allowed BOO to keep pace with customer demand

BOO’s target market is more focused on new fashion items than their impact on the environment

BOO’s main type of customer is resilient to economic cycles and will continuously and somewhat regularly make purchases from their brands

BOO brands appeal to a wide range of people outside of their target audience for more sporadic purchases

BOO knows how to market to its most profitable type of customer by using social media and social media influencers to showcase their offerings

BOO launched BoohooMan and can continue to expand into the men’s wear market

BOO has better margins than competitors and a large customer base that will continue to grow their revenue

BOO is excellent at buying brands cheap out of administration, integrating them successfully and making them profitable within two years.

BOO keeps each brand separate with their own design and management teams, so there is no overlapping

BOO is looking to buy more brands in Europe and USA. BOO have plenty of cash to buy more brands.

If you are looking for phenomenal returns, finding companies, like Boohoo, that make strong acquisitions will increase your odds of success.

Boohoo has a high competitive advantage because of its great use of social media, influencers and celebrities. Boohoo is a financially healthy company, no debt, £350m net cash and £150m working capital.

Boohoo is excellent at buying brands cheap out of administration and making them profitable within 2 years. Boohoo's share price is a fantastic bargain up to £3.85.

Boohoo bought US brand Nasty Gal for £20m and achieved revenue of £100m within 2 years. Boohoo buys the websites and logos only. Boohoo bought Oasis and Warehouse for £5.4m, their online businesses were already profitable.

Boohoo has 9 brands, Boohoo, BoohooMan, Prettylittlething, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse.

Boohoo is looking to buy more brands in Europe and USA. Boohoo sells to 200 countries worldwide.

Boohoo grew its revenue from £140m to £1.2bn in 5 years. The global fashion business is worth £2,000bn, so plenty more market share for Boohoo to grab.

Calculations have already been done for the future Boohoo share price by the likes of Paul Scott who was a Finance Director for UK clothing retailers before leaving to become a private investor and write for the likes of the Small Cap Value Report for Stockopedia. Paul Scott calculated the Boohoo share price will be £8 to £10 within 2 years. It has also been calculated that the Boohoo share price will be at least £36 in 10 years.

Zalando, Asos and Boohoo are all online business models only. Zalando's P/e is 250, Asos P/e is 102 and Boohoo's P/e is 51. P/Es don't take into account, debt, no debt or the cash held by a company. Boohoo has no debt and loads of cash.

Boohoo and John Lyttle CEO have already stated they want a UK Government licensing system for UK suppliers. Now more and more retailers, business and people are backing and wanting this same system too.

Well said abdalian - of course comments affect investors. There are also many investors reading these boards that aren't interested in posting comments or don't want to post comments.

The reason the Boohoo share price is volatile is because holders are spooked into panicking and selling by this board and other boards too.

Institutional investors buy and hold shares. It is private investors who make a share volatile on a daily basis because it is only private investors who are trading shares on a daily basis.

Stop using the excuse that your deramping comments don't affect holders because they do and you know they do. This is why you put your deramping comments on here to spook investors.

Derampers are scammers, they want to scam you out of your money. They've no morals and no ethics.

Wow, the derampers are out in force today. When they're so desperate to get the Boohoo share price down, you know you're holding a great share.

Buy up to £3.85 for a fantastic bargain. The calculations have already been done for a £8 to £10 share price in two years and at least £36 in 10 years.

Of course comments on here affect holders. Anyone claiming they don't, doesn't want to take responsibility for their comments. Derampers always use the excuse that comments on here don't affect Boohoo's share price to try to get aways with their deramping.

Boohoo and John Lyttle CEO have already backed a licensing system for UK suppliers. It's the UK Government who are dragging their feet on introducing a licensing system for UK suppliers.

A licensing system for UK suppliers would be brilliant for Boohoo because there'd be no reasons for blaming Boohoo for suppliers' problems. Any problems would be down to the Government's licensing system.

Please remember Boohoo and John Lyttle CEO have already asked the UK Government for a licensing system for suppliers.

https://www.bbc.co.uk/news/business-54499768

The retail industry has accused the government of failing to act on the exploitation of UK garment workers.

In a second letter to Home Secretary Priti Patel, the British Retail Consortium (BRC) said there has been no "significant action... to bring this injustice to an end".

Helen Dickinson, chief executive of the BRC, said: "Despite numerous reports in the media, and a previous letter to the home secretary signed by over 50 MPs and peers and more than 40 retailers, investors and NGOs, we have not seen any significant action from government to bring this injustice to an end.

Boohoo and John Lyttle CEO have already asked for a licensing system for suppliers.

retrosec - well said. Many have written again to Priti Patel to ask her when she is going to bring in the licensing system for suppliers. They had already written to her some time ago and she's done nothing, so they've had to write again.

Once the suppliers' problems look like they're being sorted, then watch loads more funds pile into Boohoo shares.

Lmeng10 - when so called reality or negative views are obviously linked to try to spook investors into selling, it is called deramping. The bad publicity hasn't affected the sales and so should not be allowed to affect the share price. The reason it affects the share price is because derampers bring it to the notice of holders to try to panic them into selling.

Share prices go down because holders panic and sell their shares. This is what makes boohoo a volatile share. Derampers know this and use it to best effect so they can buy these shares cheaper.

Residents of Saudi Arabia, the UAE, Qatar, Kuwait, Oman, Bahrain and Jordan will be able to purchase the extensive selection of Boohoo womenswear, menswear, activewear, footwear, accessories and beauty.

Adding to the list of 7 dedicated e-commerce platforms, the Boohoo app launched on Wednesday 23rd September and was accessible at mena.boohoo.com.

http://pauseher.com/fashion-news/boohoo-com-arrives-in-the-middle-east/

Looks like the derampers are scouring the newspapers to find any negative news about Boohoo and then post it on here. I wonder why.

Could it be that they're trying to panic holders into selling their shares so they can buy them cheaper? Surely not. I thought derampers had morals and ethics.

Looks like they have no morals and no ethics. Shame on them.

Last time, they tried to blame the clothing manufacturers for a rise in covid cases in Leicester and then found out later it was people meeting inside in their homes that was causing the rise in Leicester.

https://www.paperlesspost.com/blog/host-online-party/

While there’s nothing like gathering to celebrate life’s moments, there are times when it just isn’t possible. If you’re far from family and friends or looking for new ways to connect during the Covid-19 outbreak, hosting an online party is increasingly becoming the answer.