I can't stop buying Boohoo shares for my ISA21 Dec 2020 00:00
I’ve been buying Boohoo shares for my ISA by the bucketload since they fell spectacularly back in July. Today, I’ll explain why I’ve been adding again in December.
First, it seems clear to me Boohoo is doing everything it can to address the concerns raised regarding its supply chain earlier in the year. The appointment of a big-hitter like Sir Brian Levenson to chair an independent review speaks volumes. Both in how seriously they’re taking allegations, but also in how much they’re prepared to invest in getting things right.
Another reason I’ve continued buying Boohoo shares is that I suspect 2021 will see the company embark on another canny acquisition spree. Although pure speculation at this point, I wonder if battered brands such as Ted Baker, New Look and Topshop might be on its shopping list. It’s certainly got the financial firepower to make some opportunistic bids.
Third, the business is still performing extremely well. Unlike other retailers, selling fast fashion has never been an issue for Boohoo, even during lockdowns and recessions.
Although nothing can be guaranteed, I’d be surprised if trading was worse than expected when we get the next update in January. Let’s not forget the AIM star raised guidance on revenue growth to somewhere between 28% and 32% back in September. It’s previously predicted a 25% increase.
Finally, there’s the valuation. A forecast P/E of 36 will make value investors dizzy, but this must be seen in context. Boohoo is rapidly building a presence in the US and other markets. It’s also as savvy as they come with social media and has no physical stores to maintain.
Paul Summers owns shares of Boohoo group. The Motley Fool UK has recommended Boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.
Motley Fool UK 2020