RE: Boohoo, Asos, Thg, All Being Hit By N Brown Results Out Today3 Mar 2022 12:43
Rational Brain - future guidance could be negative and the share price could go down 25% to 60p or future guidance could be positive and the share price could go up 25% to 100p. Can I weather it if the share price goes down to 60p. Do I need the money soon and therefore I can't take the risk of the share price going down to 60p
Emotional brain - it's definitely going down to 60p and further because the world's falling apart, war in Ukraine, inflation, supply chain, everybody's frightened, I'm scared too, etc., etc.
Never say never to future negative guidance. Too many people thought Putin would never invade Ukraine and he did. The rational brain needs to consider all eventualities, positive and negative, without letting the emotional brain take over.