RE: Diageo hung over?7 Nov 2025 10:03
You learn something every day I had never heard of Baijiu!
Wikipedia
Global baijiu market
Baijiu is the world's bestselling liquor, with 5,000,000,000 liters (1.1×109 imp gal; 1.3×109 U.S. gal) sold as of 2016, and 10.8 billion liters sold in 2018, more than whisky, vodka, gin, rum and tequila combined. As well as the most consumed liquor, with 1.2 billion nine-liter cases consumed in 2018, mostly in China – three times the global consumption of vodka. Outside of China it is gaining popularity, as seen with the sale of Ming River Baijiu in US and EU markets from late 2010s, a strong-aroma (nongxiang) type baijiu sourced from the Luzhou Laojiao distillery.
So it doesn't really matter what Racheal does with whisky tax on Nov 26th in the scheme of things.
Question how much of the Chinese market does DGE have?
GLA