No idea why that happened. Maybe they are probably just pruning comments which they perceive as misleading in some way? Anyway pro-traders are eyeing this up and I've seen a few declare their price targets on twitter. Bullish.
I suspect the whale hasn't put in an ask limit price yet, because they are waiting for others to buy in or average down at these low levels. My guess is that they will target 40p to sell off a tranch of their shares to get the price up. Now is your opportunity to buy in if you can do so.