CWD18 Jun 2019 12:33
Close to the peak of the residential market, a few years ago now, Countrywide imported a number of "experts" with a banking background (LLoyds) and the aim was to become a FTSE100 company. The new CEO was appointed who embarked on the spending spree, who decided estate agency was a retail business, and imported a number of retail experts to redefine the industry.
The harsh lesson learnt was that Estate Agency is not a retail business, people move on average every 10 years or so, and there is very little brand loyalty because of this. Buying branches without retaining the people was a huge mistake, the assumption was the brand was king, not the people.
It cost £250m to lean what was obvious to those that worked in the industry. The CEO went, along with her experts. The share price collapsed, a large number of branches purchased for significant sums were closed, and the fundraising followed to bring the debt down to £70m.
Meanwhile the residential property market contracted and is now stagnating.
The only strategy left now is survival, paying down the debt over the next few years, and with no prospect of a recovery in the share price until this is accomplished and a dividend resumed.
I have paid a lot of money for shares in the company in the past so for me it is hold and hope.