RE: Results7 Nov 2024 07:59
Just a reminder, in H1 S4 Capital gained 12 new clients, one client GM being a new "Whopper"
"New business activity continues at significant levels, particularly with a focus on AI driven hyper-personalisation at scale. New business wins in the first half include General Motors, Qiddiya, Marriot, Burger King, Panasonic, FanDuel, AliExpress, Decathlon, Santander, SC Johnson, PepsiCo and ICBC. The Company continues to capitalise on its strong AI positioning, which has been key to some of these wins, in particular General Motors, which will be our latest "Whopper". We are also winning multiple exploratory AI assignments as clients experiment with applications and develop use cases. These are currently focused on visualisation and copywriting, hyper-personalisation at scale, media planning and buying, general client and agency efficiency and democratisation of knowledge. Momentum has built particularly in the first two areas and in general client and agency efficiency. Developments around media planning and buying and democratisation of knowledge are starting to build."