RE: What happened to the mash me purchase5 Apr 2022 17:31
JTD I love your persistent hopium, maybe you could get a role on LU IR team?
The MashMe product leads their website and presumably proposition with "room of the future" but honestly look at the assemble of hardware used, it's just an install of bundled off the shelf product, installed by contractors (Emtec). The Emtec relationship is like all man in a van install services used by every global video conference suite player, it's not special or exclusive. Sales through the partnership will still need to be LU/MM led.
You mention GKE, but that's a container PaaS, that could equally be used from AWS ECS, MSFT Azure AKS, IBM Cloud etc. The MM IP I read about previously is an implementation of WebRTC, it's based on opensource.
The cross-selling, that would be MSFT teams into the mentioned MM customer base? All universities will already have Microsoft education licenses, so then the opportunity is for LU to provide partner dial services vs students using IP audio? Nope.
Ok then sell MashMe into existing LU customer... except it really is a different product and market. The complementary products LU need should maximize it's core infrastructure and expertise, where as MashMe, can really only take advantage of LU's sale's capability.
I invested in CaaS provider, which I expected to grow into a bigger CaaS provider exploiting the telco investment. CaaS is an incredible space, did you see how much Ericcson paid to acquire Vonage?!
Instead of scaling a service based on own IP, LU have become a me two reseller of Teams with MashMe a small-time hardware installer, bolted on.