Peek a BOO!18 Mar 2022 16:59
I bought in to BOO shortly after they bought Debenhams and the Arcadia brands. At that point, I paid >300p. Only a relatively small amount of shares, but I felt that this was a business with a future. I didn't think that it was massively overvalued when looking at the long term.
I don't live a very long way from Burnley, and to see what they've done there is quite incredible. They are clearly building the foundations of a fantastic business.
I reckoned that learning an incredible amount about their customers when they are teens, then passing them on through Dorothy Perkins to Warehouse and Oasis as they mature, and then on to Debenhams when they get some real spending power.
I've watching this go down, reading some of the comments from some real morons on here, adding and adding. It's now the biggest individual business in my portfolio.
People gum-bashing about 50p a share for a business that turns over £2bn, that is profitable, that clearly does what it does well, and that is slap, bang in the middle of the future of fashion retailing clearly has an ulterior motive. They certainly weren't here to 'share the knowledge'!!
Also, anyone who has bought anything from Shein (I have young daughters) will have seen the extremely poor quality, the dreadful cut of the designs and the crap service. The Chinese will never have the design and creative skills that we have here in the UK and in BOO.
I'll only ever buy shares that I think have a great long term future. I've no interest in flogging BOO at any price, and the balloons that have been on here trying to scare people have been funny to read - I hope they haven't influenced anyone's behaviour down in the 60s and 70s.
Haven't they all gone quiet now??
I didn't make it over 100p today, but it will next week. In 5 years' time, this will have been an excellent buy. If you got in in the 70s, keep and hold - you've bought an absolute BARGAIN!!
This is of course only my opinion and NOT any kind of recommendation.
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