RE: Turn the chart upsidedown16 Dec 2021 19:20
I have sold Boohoo today, some way off the bottom but at a considerable loss.
I have been happy to hold onto Boohoo, despite the ESG issues and the institutions’ loss of confidence/trust, as I thought it would still deliver a strong financial performance. How wrong was I! Reduced sales everywhere bar the UK, where it underperformed expectations. Distribution issues and rising distribution costs were expected but the increase in returns worries me. I now have less confidence in their business model and can’t see it picking up in the short term. If they start to deal with these issues, then I might buy back but for me risks for the foreseeable future are significant. Hence cut my losses and bank some value.