RE: Marketing31 Oct 2023 19:22
Assume you are not a FUM shareholder, and that you don't know about FUM as a company or whether people are long or shorting it - so you go to Boots website or Amazon - and unfortunately all you see are the relatively poor reviews (in aggregate) - on Boots only 2.1 from 414 reviews, on Amazon only 2.4 from 628. You may well argue that some of these are false reviews but I would say that the average person would just look at that and probably not but the product. I suspect that this review / feedback will hamper meaningful sales. Also if this gets sold on Amazon in the US, there you can see reviews from other countries - so the negative reviews from the UK will also show. Perhaps marketing will help but at the moment I suspect that this is a critical issue