ETO12 Sep 2011 08:05
Entertainment One Ltd.
First-Look Deal with Virgin Produced
Entertainment One Ltd. (LSE: ETO), the international entertainment group, is pleased to announce that it has signed a two-year 'first-look' development deal with Virgin Produced, the production arm of Sir Richard Branson's Virgin Group. This deal gives eOne exclusive rights to all Virgin Produced scripted television development.
Virgin Produced, co-founded just eleven months ago, is supported by Virgin Group's key marketing platforms, which span airlines, mobile, radio and social media, offering a significant opportunity to promote, develop and launch high-quality content to the international marketplace.