PZC5 Jan 2012 08:40
ACQUISITION OF FUDGE HAIR CARE BRAND
PZ Cussons Plc, a leading consumer products group in Europe, Asia and Africa, announces the exchange of contracts for the acquisition through its beauty division of the Fudge hair care brand from Australian-based Sabre Group.
The brand and associated inventory are being acquired for a consideration of £25.5m in cash with completion expected by the end of January following the satisfaction of certain regulatory obligations.
Established in 1991, Fudge is a leading premium hair care brand, sold predominantly through salon distribution in the UK, Australia and New Zealand. It is best known for its styling range including the iconic 'Hair Shaper' product.
Fudge will join the portfolio of brands within PZ Cussons Beauty, the group's recently formed beauty division, which currently comprises St Tropez, Sanctuary and Charles Worthington.
Revenue for the year ended 30 June 2011 was £15.7m. Approximately 50% of Fudge sales are currently in the UK and Europe and 50% in Australia and New Zealand.