ASC12 Dec 2012 19:03
On Tuesday Nick Robertson, Asos’s ebullient chief executive, revealed that UK growth was accelerating again after a wave of price cuts. The company reported a 24% increase in domestic sales, a rate of growth that compares with a 4% at its lowest point last year. That allayed concerns that it might be reaching maturity in the UK. The renewed domestic growth is a double whammy, since it implies that the prospects for international expansion are even greater than previously thought. If Asos can grow at 24% in its oldest market, then the scale of its business in the United States, where it grew 57% in the first quarter, can only be guessed at, much the same as China, where it expects to begin trading in a year’s time, writes The Times’s Tempus column.
Not only that, the newspaper wonders aloud if the company’s shareholder, Danish group Bestseller, which is also present in Asia´s powerhouse, might not be interested in making a bid. Nevertheless, the company´s shares do trade at 49 times earnings currently, and the likes of Amazon.com and TMall will not just sit idly by and just watch. Take a deep breath and hold, Tempus concludes.