RE: India Over 1.3bn population28 Aug 2021 12:38
Maidit - reading the RNSs don’t think they’ll actually be selling all of the first shipment - think it’s a bit of a loss leader to gauge if there is a demand as P2F will be ploughing part of the initial profits back into promotion and supporting VKE.
“These masks will, in part, be distributed to interested parties in India, with whom VKE have been in discussions, to help establish the level of demand and timeframes for future orders.”
“ VKE has placed an initial order for 350,000 Pro-Larva masks to be airfreighted direct to their distribution centre in India. The masks will be distributed via well-established retail and commercial medical networks. Part of the proceeds from this order will be invested by P2F into a marketing campaign within India to support VKE and build demand for the Pro-Larva mask, which is expected to then lead to increasing repeat orders.”