from sonic on twitter4 May 2020 10:41
Had a chance to research BBSNs acquisition of The Hook Group a bit more and am very impressed. Looks like a fantastic acquisition to me, and very well suited to BBSNs onward growth and expansion. The Hook Facebook page is already bigger than all but 3 of BBSNs current pages, with their videos regularly achieving several millions of views, even within a week of being posted. One that was posted 2 days ago has already had 3.1M views. That’s massive. And all the revenue from those videos is now just going straight into BBSNs pocket. The Hook Group have also impressively expanded into Instagram and TikTok, which is an area BBSN are targeting. Those platforms are not monetised yet, and it looks like for The Hook Group, they targeted them early, but couldn’t quite sustain their lack of income until later this year, when both Instagram and TikTok are expected to be monetised. It was unfortunate for The Hook Group, but for BBSN going forward, the timing looks to be perfect. BBSN now have a ready-made audience on these platforms, all set for monetisation later this year.
From CEO report in 2019 final result RNS, 15 April 2020:
“In the meantime we are also driving more content on to TikTok and Instagram, growing our audiences in advance of the platform's anticipated monetisation in 2020.”
CEO comments from The Hook Group acquisition RNS, 30 April 2020:
"Brave Bison creates, manages and distributes engaging content to a global audience. The acquisition of The Hook assets is an important step in that strategy, massively increasing our social footprint across next-generation platforms such as TikTok and Instagram. Combined with Brave Bison's existing audience on YouTube, Facebook and Snapchat, it will help drive stronger results for our brand, creator and platform partners".
Looks to me like the plan is coming together very nicely indeed. Onwards and upwards. Thumbs up