RE: Full Year Results18 Nov 2021 18:32
Shearclass you say "I think their business model is very good, however what I don't like about them is their comms style. I agree about a lack of transparency in their marketing practices, if they changed tack to focus on supporting the wine industry instead of how cheap your first 6 bottles of wine are then I think they would do a lot better with retention. Less new customer spend and higher retention of the ones that do sign up, but a slower growth rate."
Agreed. In the States I would shift tack to more emphasis on "do your bit to support junior up and coming domestic USA wine growers and be the first into some great wines" . I would enjoy marketing USA wines v French.