Part 2 of Automotive Industries article24 Jan 2023 05:09
AI: When will the technology be commercialized?
McGlone: Seeing Machines and Magna are already working together on automotive OEM programs which are expected to start production from early 2024.
Further, together with Magna, we announced in April 2022 the launch of a demonstrator that features a fully integrated DMS combining camera, electronics and interior mirror technology.
The demonstrator combines Magna’s mirror technology, camera design, integration, and packaging know-how, with Seeing Machines approach to optimized and co-designed optical path, embedded processing, and enhanced AI vision algorithms for DMS.
AI: What next for the partnership?
McGlone: We will work closely with Magna to develop the market for driver and occupant monitoring system technology, integrated into the rear-view mirror. That will be the focus until 2025. Obviously, Magna is already invested in the company and that signals interest in our future.
Together, we will pursue opportunities that would mutually benefit our businesses and continue to collaborate at all levels to achieve our goal of enhanced safety on roads.
AI: How does the path to full autonomy affect the need for DMS?
McGlone: The dynamic within the industry, in many ways, has been driven by the path to full autonomy which has focused most of the industry’s energy and resources towards sensing what is going on outside of the vehicle.
But it’s the integration of internal cabin sensing technologies, understanding what the driver is or is not doing, that are making huge strides in safety and will ultimately achieve a zero accidents future.
Early driving ‘assistance’ features, for example the automotive transmission or cruise control system, have evolved and become known as Advanced Driver Assistance Systems (ADAS).
The emergence of ADAS and external sensing technologies, such as Traffic Sign Recognition, Lane Departure Warning and Blind Spot Detection are now familiar to most of us. Recognizing that drivers are prone to error, safety technology providers are taking a systems approach to assist, enhance and even handle the driving task.
Signals provided by the driver monitoring system could and will provide information that allows for safer and more complex decisions about when and how to intervene in a potential collision.
AI: Any final comments about what’s happening at Seeing Machines?
McGlone: A definite advantage of the collaboration with Magna is that, through access to the convertible note funding, our balance sheet is significantly strengthened, and this really does set us apart in our industry.
Developing a new technology, like driver monitoring system technology, takes many years of R&D and the ability to lead the industry with new features that OEMs are looking for, in order to enhance the safety technology and provide convenience options, is something that we are now able to continue to focus on.