neon9 Dec 2009 11:19
Neon, I share your hope that this will do well. I originally bought in here because as a school governor, I thought the software cleverly addressed a lot of the problems and dangers associated with school communication IT, particularly safe networking and schools' obligations to liaise with parents. I still think so, but I also accept the possibility that some critics are right and Kwercus misses the point - schools and adults may love the idea but kids will never embrace a social network that smacks of supervision and nannying of this type. If Kwercus succeeds it will be for adults, not for kids. I see its major use as extending the classroom into the home, allowing children access to homework, teachers and friends from home, and bringing parents into the mix. Some younger kids will be happy networking with each other in such a way, but older ones absolutely will not. If Kwercus succeeds it will be in primaries, where many kids are (or should be) net-limited at home, rather than in secondaries, where teenagers will continue to use unmoderated ways of communicating, such as Facebook, and will sneer at the idea of Kwercus.
ImJack is sailing very close to the wind financially now. It's a one-trick pony, and if they don't get this product out there soon or find a backer they will go under and take my money with them. I am here for the duration, but I accept this is a punt, not an investment, and no amount of optimistic flag-waving on my part will make any difference.