RE: Peppa Pig in Russia6 Mar 2013 08:15
Peppa Pig expands into Russia
RNS
RNS Number : 3236Z
Entertainment One Ltd
06 March 2013

Date:
6 March 2013
On behalf of:
Entertainment One Ltd. ('the Company')
Embargoed until:
0700hrs
Peppa Pig expands into Russia
· Now airing daily on Russia's leading children's TV channel
· Retail and advertising rollout from Spring 2013
· Further merchandise launches in Italy, Benelux, Canada and the Nordics
Entertainment One Ltd.,the international entertainment group, is pleased to announce the expansion of Peppa Pig into the Russian pre-school market, with the show being aired daily on Russia's leading children's TV Channel, Karusel.
Russia's premiere licensing partner Rosman Press has been appointed as master partner and, working alongside eOne, will roll-out to the Russian retail market from Spring 2013. The range, which will include toys, books, Peppa magazines, arts and crafts, will be supported by TV advertising and a localised Peppa Pig website is in development to focus consumer awareness.
In addition to the launch in Russia, Peppa merchandise is due to launch in Italy, Benelux, Canada and the Nordics this year.
Darren Throop, President & CEO, Entertainment One said:
"I am delighted to announce Peppa's arrival in Russia. This is yet another exciting development for eOne Family, and a further step in our strategyfor Peppa to become a global entertainment brand.
"As one of the world's fastest emerging markets for licensed merchandise, we see huge potential for the brand in Russia. We are delighted to be working with Rosman and Karusel, and are confident that with their help we will emulate the success we have seen introducing the Peppa brand and merchandise to the USA, Spain and Australia over the last 12 months."
Enquiries:
Redleaf Polhill
Emma Kane
Rebecca Sanders- Hewett
+44 (0) 207 566 6720
eOne