Selective?8 Jan 2022 09:45
However, pressure to behave more sustainably and to cut down costs is driving retailers to reduce the amount of unwanted goods.
Laura Gee at another returns specialist ReBound, says: “Brands are on a learning curve. They are getting better at [reprocessing] as shoppers are becoming more sustainably minded.”
Technology firms such as ZigZag and ReBound help retailers track returned items more closely, monitoring why a sale has not been successful and taking decisions on where and how to reprocess goods without necessarily bringing them all back to the UK, if sold overseas.
Other techniques to reduce returns rates include posting customer reviews which flag how a garment fits, using avatars to enable virtual trying on of a dress or encouraging customers to bring an item back to a store where they can pick up, and try on, the alternative.
Geerie at ZigZag says: “Even fast-fashion retailers are becoming more conscious about corporate social responsibility and being more sustainable and trying to recover product whenever possible.