ITV and STV to start winning streaming commissions19 Dec 2023 12:40
ITV PLC (LSE:ITV) and STV Group Plc (LSE:STVG) could be set to benefit from streaming services like Netflix Inc (NASDAQ:NFLX) doubling down on its original content, Shore Capital thinks.
STV, through strategic acquisitions, has been able to transform the scale and capacity of its production division and is now positioned to win commissions to film more content, experts at the bank said.
ITV, which ShoreCap rates a 'buy', is also well established in the content creation business but is expected to benefit less from it due to the diversity and size of its overall offering.