RE: Re:Marvin6 May 2015 10:19
Firstly, if talking Lidl and Aldi, they are not discounters, they sell inferior products (very high in salts fats and artificial additives,I'm diabetic I have to read labels!) at very high prices unfortunately this is not portrayed in the media nor understood by the public, they will eventually. A discounter sells a comparable product at a lower price. Why do they only compare their prices to brands? Because they compete very badly against supermarket own branded goods. The quality does not match that of own brand either, most, to my taste and dietary requirements is inedible.
I think the Sainsburys strategy is about right as this set of results show, good mix of convenience and bigger stores joint ventures to diversify the portfolio. The big 4 have to compete where these con artists can't compete, online, delivery, quality and values. I happen to think this is where Sainsburys is the big winner and is much better placed than any of the supermarkets especially on quality and values. Some very astute sponsorships like the para-Olympics and the all round perception that ASDA's food is for fat people and Tesco is the big demon.
Now a reminder when reading anything I write about Sainsburys..... I work for them... only in a small lowly roll but I do work for the company and have to be careful, in some cases, what I say. In part because part of my job is overview of the volumes going through the food side of the business.