Samsung and LG dominate 3D TV sales6 Jun 2011 12:23
Great news for shareholders of Ddd.3D TV market worldwide is on a roll. At least, sales chart of the two South Korea based companies ��?Samsung and LG is pointing to such a situation. As it is these two Asian companies that right now seems to be dominating the overseas market. So while Samsung has won half the market share in the United States and Europe thanks to its innovative Shutter Glasses (SG) technology, LG on the other hand can be seen trumpeting its presence in more half the market share in China. Also, if its SG tech that has done the trick for Samsung, LG one the other hand has found buyers on the back of the Film Pattern Retarder (FPR) that its 3D TVs are based on.
Samsung Electronics has proclaimed recently that it is their 3D TVs that comprise almost half of all 3d TVs sold in the first quarter of 2011. Or for those who prefer numbers, the company revealed their market shares based on number of units sold stands at 48.8 percent in North America and 49.9 percent in Europe. Both the figures are in accordance with what the market research firms NPD and GFK have cited.
If we go by what report NPD has put forward, the first position in the 3D TV segment in North America is taken by Samsung, followed by Sony, Panasonic and LG with respective market shares being 25.8 percent, 13.9 percent and 6.6 percent.
Similarly, 3D TV sales pattern for the European region during the January February period as has been found out by GFK reveal Samsung to be the biggest player with a market share of 49.9 percent followed by a similar Sony, Panasonic and LG layout with market shares of of 23.4, 10.2 and 7.7 respectively.
However, the script changes dramatically in China where its LG that has emerged as the dominant player in the FPR 3D TV segment. Something that has been corroborated be the China based market research firm, AVC. Sales data reveal over 55 percent of total share of the television market in China belong to LG. This has helped it to surpass the sales of SG 3D TVs for the first time after a span of 5 months. The LCD 3D TV market itself has grown 6.7 percent in China on the back of a spike in sales.