RNS25 Jun 2018 11:05
London, New Delhi: Koovs and designer Kunal Rawal have teamed up to launch an exclusive Kunal Rawal X Koovs menswear collection later this summer. The new collection will feature fun t-shirts, joggers and evening pieces that blend Rawal's love for fusion wear and grunge fashion that is much loved by top tier Bollywood style icons Shahid Kapoor, Akshay Kumar and Shahrukh Khan.
London College of Fashion trained Rawal, was the youngest ever designer to debut at India's premier Lakme Fashion Week aged 20 in 2006, was named in GQ India's 'Best Dressed' list four years running (2015-18) and is one of Grazia 2018's '100 Most influential in fashion'.
In India, the menswear market is equivalent in size to womenswear and recent Redseer research shows that Brand is the most significant factor in fashion criteria for men (54%) with 95% of young men's wardrobe being western-wear. Koovs has establish a reputation for fashion-forward, fun, quirky and aspirational menswear, through its own Private Label and highly sought-after collaborations such as those with superstar DJ Nikhil Chinapa, catwalk Parisian designer Manish Arora and cult Marvel and Star Wars collections.