RE: Reasons?14 Feb 2025 15:27
Its a headscratcher. All cinemas currently very busy on Google and either sold out or nearly sold out on most of their screens with two major movie. This is a Friday afternoon in February, not any of the peak seasons of Easter, Summer, Halloween or Christmas.
Box office 10% YoY in January compared to 2024 because of overperformance of the movies. And to address the points on the RNS for Q4 last year:
Underperforming films - nothing on this years slate looks like it will bomb like that Joker film did.
Congested calendar - this was a fair point with Paddington, Moana, Wicked and Gladiator all releasing in the space of a month. Not sure what the fifth film is they mentioned. This is solved for 2025 and onwards and algorithms for the studios and cinemas will spread out the films so we get a blockbuster every few weeks and not all in the same month. Case in point is Mickey 17 being brought into that two week gap between now and Snow White in late March.
Family spend - doesn't suit EMan model having 3 massive kids films in the same month due to their business model which is presumably higher spend per head with more adult films. This is much better in 2025/26 with the films they mentioned.
Industry strikes - all in the rear view mirror
Economy - sure but who doesn't this affect? Other premium brands seem to be doing OK. Should also improve with interest rate cuts and FTSE 100 now tipped to hit 9,000.
On the downside, all I can do is speculate because they've never mentioned it in any investor comms. Underperforming cinemas? No evidence of this in the annual updates, even the new ones doing quite well. Studios being tougher on revenue sharing? No evidence of this in the revenues. External factors e.g. the Durham cinema being mothballed for 2 years out of their control? Might have a slight impact but wouldn't be major.
Hopefully the turnaround begins today.