The world is Stilo's oyster ?14 Apr 2016 20:42
Bakunin,who posts on the ADVFN thread and who worked with IBM wrote this extremely prescient piece back in May 2015.
"So, I'm pondering over AuthorBridge being introduced into a crowded market place for DITA publishing tools, it being targetted at SMEs and for occasional use. I'm wondering where the demand for such an offering could be and why, if it is targetted at SMEs and for occasional use, would a major enterprise, possibly IBM, be beta-testing this product.
Why would SMEs want to use such a tool?
What if they were forced to provide documentation in DITA format and existing DITA publishing tools are very expensive for an occasional contribution.
What if a condition of performing sub-contract work for an organisation like IBM were that they provide documentation in DITA format.
What if it were more convenient for an organisation like IBM to standardise all of its sub-contractors around a cloud-based tool like AuthorBridge, AuthorBridge possibly becoming a kind of documentation collaboration tool between say IBM and its sub-contractors.
IBM get to mandate documentation in DITA format and sub-contractors performing occasional work for IBM wouldn't need to invest in expensive software just for that one single task.
If such a scenario were to pan out then AuthorBridge, especially with a capability to perform automatic conversion of legacy material (which I presume would be a big differentiator from the competition and only really made effective because of Omnimark), could become a serious, mission-critical, scalable tool, nay platform, commanding revenue streams much superior to those that Stilo has produced in the past.
There would also be a clear development roadmap, turning the app bit by bit into a full collaboration tool/platform between major IT service providers and sub-contractors, leading to SaaS licence fees from major organisations as well as the ongoing usage fees from sub-contractors.
If the above is not pie in the sky, then I can't wait for them to launch this damn AuthorBridge product."
Well launch has now commenced and whilst Stilo is not yet in orbit,there was certainly some considerable thrust behind today's price rise.