Very positive research note from progressive22 Oct 2019 09:24
https://*********************/companies/uk/web/bango/research/progressive-equity-research/bango-resale-enabling-ott-media-players-to-acquire-billions-of-customers/0c7353b4-d91b-4f6d-86e7-a77bdc6b5c1c
Bango Resale technology gives its partners the ability to market third-party products and services alongside their own. With a reach of over 2bn subscribers - over a quarter of the world's population, we believe that resale could represent a material incremental growth opportunity for Bango.
We believe there are three key drivers of Bango Resale adoption: 1) New OTT service providers; 2) New resellers across more verticals (Mobile Network Operators (“MNOs”), and following recent technology enhancements, fixed line, broadband etc); 3) Bango data insights improve acquisition yields for its global partners. Bango Marketplace delivers more paying customers from user acquisition campaigns making it highly relevant to the OTT providers using the Bango Platform for resale. Subscriber acquisition costs are high, therefore acquiring a higher percentage of long-term paying customers boosts the ROI for the global OTT service providers.