Follow the trend9 Sep 2018 00:04
Speaking on the occasion, Ananth Narayanan, CEO, Myntra-Jabong, said, "The penetration of online shopping which is currently at 4% will go up to 10 - 15% over the next 3 to 5 years. This will be driven by both proliferation, access to data and the consumer becoming more comfortable with online experiences. A customer typically went through a 3-5 year cycle from the moment of his first digital experience till he was comfortable buying products online; however, these time frames are getting compressed. Going by this trend, the ecommerce sector could be as high as 50% of the organised retail market in India over the next 3 years.,