RE: Joules !19 Aug 2022 08:21
Also look at the reason they have said:
Over the subsequent five weeks (to 14 August), trading has softened materially. The recent extremely warm and dry summer weather has adversely affected full price sales of core categories such as outerwear, rainwear, knitwear, and wellies and has compounded the ongoing subdued consumer demand due to the well-documented cost of living crisis. Retail sales have consequently been depressed over this five-week period.
The headline doesn't match the substance if you are trying to compare to ASOS