RE: Shareholders to be rewarded7 Feb 2022 09:35
There was a video call with Love Hemp over the weekend.
Their strategy is to invest heavily in marketing now to become a brand leader. This is funded by the money made from the sale of products, i.e. the gross margin. As a result of this spend the company does not make a profit YET, thus raises are necessary to fund business day to day. It is no secret more raises are to come.
The alternative would be a much slower, organic growth, which may allow competitors to take more of the market, restricting growth. So they invest now to build a brand and raise to bolster finances to continue to enable the company to meet its aspirations of a global company. Its like me getting a bank loan and sticking it all in my pension at once and slowly repaying the bank loan.
Whats our MCAP now - 4 million? IMO this could easily be many multiples in the future.