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By 2022 is when they expect concerts to start again , what will Melody look like then , ready to take advantage of this with our brilliant tech/partners --- phone deals ---- fingers crossed with face book at the helm :) we could not be sitting in a better place .

Performing For a Virtual Audience Isn't Easy
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Performing For a Virtual Audience Isn't Easy
Trey Alston 16h


Lollapalooza co-founder Marc Geiger has predicted that live concerts as we know them won't be back until 2022 because of the coronavirus pandemic and its fallout. It's simply not safe to gather in large groups, unless you're doing a drive-in concert, and the music industry has been working desperately to figure out the best way to cope with this undeniable fact. Virtual shows have become a makeshift replacement for in-person shows thanks to companies like MelodyVR, which has worked with artists like Kesha and Khalid, and Live Nation, whose latest concerts center around Megan Thee Stallion and Lil Uzi Vert. They're the evolution of all those slightly janky Instagram Live performances that were important during the beginning of the pandemic.

With this new virtual frontier becoming the regular, fans are getting used to seeing artists come aboard, perhaps assuming that performing for a digital audience is similar to performing for a real-life one. But speaking with artists shows that the process of putting on a virtual concert is a lot different, for better and for worse.

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In April, R&B legends Teddy Riley and Babyface faced off in an epic Verzuz battle on Instagram Live. It was a massive moment for virtual performances that became a hilarious highlight of the new era, thanks to a slew of technical difficulties that made the show start later than usual. Talk about epic. The jokes about them being uncles "using technology for the first time" made their performance much different than what it initially was pegged to be. While it worked in favor of these two particular artists, with their performed songs receiving a 115% increase in streaming following the battle, these kinds of technical issues can cause a headache for others getting into the digital space for the first time.

Musical sensation DDG, who's signed to Epic Records and plans on performing virtually very soon, says that he prefers live shows so that he can engage with fans, revealing that the "technical components" of these performances have surprised him. "I think we've realized that these kinds of shows definitely require some amazing wifi connections."

But even though he hasn't put on a digital show yet, that doesn't mean he hasn't been working to connect with fans. "There's definitely pressure to put on a show, but I'm releasing new music that's rolling out left and right," he says. "I've been working to drop music videos more frequently to keep my fans entertained."

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Virtual shows carry another difference that performers are taking note of:; that feeling of being alone, since the room isn't filled with screaming fans. "We literally went from full-on engaging with crowds to looking at the air and performing to

Jack

100% agree there are great posters on here , and i think all of the posters give all on here a balanced view from both angles . BUT always do your own homework :)

https://musically.com/2017/04/27/awful-virtual-reality-music-videos-vevo/

looking like a story coming together imo . old but in play now .

Telefónica, S.A. is a Spanish multinational telecommunications company headquartered in Madrid, Spain. It is one of the largest telephone operators and mobile network providers in the world. It provides fixed and mobile telephony, broadband and subscription television, operating in Europe and the Americas. Wikipedia

another quality partner :)

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Vevohq.vevo.com
The world's largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners.
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A nice reminder of Melodies partners.

Brilliant read says it all

Mr H

Can you see any curve balls with this , thanks.

The prices and business model was set out months ago , this is all sown up and done , Melodies new masters have set out the path and they know what this will generate , there is no way Melody would have been allowed to buy Napster with out this being in hand , all we need to do is sit back and guess at what the share will be worth , there will be incredible VR news over the next 3 months for us to post and digest but i cant see any curve balls only share increase , and i predict with all the rns to land 10-20 new share price , question is how many will sell on that day .imo

Also the 3 months of other deals and information is a long time so we could be looking at a different business model by the time of the share price change , every day there is new info on the Vr space and its becoming a serious space to be part of , with another 1 billion customers world wide wanting to consume by 2030 :) GLA LTH

https://www.facebook.com/LiveNationBelgium/videos/743121796476816/

Lofas

can you see any curve balls coming , all the homework i have read from the posters tell me all positive but i realise i am the happy clapper with rose tinted . 200m in November is doable ??

Would it be fair to assume that come November Melody value could be in between 100m - 200mm depending on the great deals to land . BB i had a go at trying to understand the reverse buy out and ended up sitting with tin foil on my head and looking for radio 2 :)

All the threads being pulled in , Melody are all over this , and still 3 months of info to go before the new share price :)

is it possible this could start at 10p

Mel

either way this is going to be a giant , good luck all long term holders and spain ( maybe Italy ) here i come :)

Mel

the partner list you posted months ago imo was with this buy out was already in hand months ago , do you see Melody and partners taking the giants on or a buy out , my take now is take them on , i know they are a lot smaller but together they could do it ? why share the spoils --------------------- all the information i have read and reading inbetween the lines is screaming this ??

could Melody work with both ?? i don't understand how these deals work but i am guessing the new masters will decide .

One AP would have to be quick to use but possible , it maybe that the theatre has a another path with other partners ? like you say we are all ready to push this once the AP is ready which it may be , imo i would guess that Live Nation are guiding Melody now with the path already set out months ago , that's why the library and media was kept back . so does that tell us telefonica are the next partners for melody ---- i hope so :)

live nation already in 40 countries ---------- dynamite hitting number 1 ( thats a global statement ) ----- rest of the world coming on line over the next few years ------------------- has to be a different APP for the music alone ( people just want to see what they like and click ) ----------------------- theatre in my mind needs to be kept seperate -------- Melody to own all the Library or at least the lions share ------- Napster 1 billion hits at £1 ------------------------ this buy out is genius imo. either if they go for it with new deals/partners or buy out .

BB

Or i could drop dead on the day i sell my shares at £1:)