RE: Human Brands4 Jun 2019 18:28
Don’t forget Human Brands: Costco USA
Human Brands' first container of Shinju arrived in the US in November 2018. Human Brands planned a soft launch into two of its key markets, Washington DC/Maryland and Fort Lauderdale, Florida. In just those two markets, with minimal sales and marketing support, Human Brands sold approximately 300 cases of Shinju. A US distributor, Oak Beverage, will launch Shinju into the New York market starting on1 April 2019. Oak Beverage has roughly 10,000 accounts throughout the State and plans to make Shinju its premier whisky brand in its portfolio. Shinju has been added to the menu at Bloomingdales' flagship location on 5(th) Avenue in New York City. The brand was also featured at New York City Fashion Week 2019. Fedway, New Jersey's second largest distributor, has committed to take on Shinju distribution.
Two major retailers have also committed to buying Shinju for 2019; Costco, one of the largest alcohol sellers in the US, and Total Wine, plan to start selling Shinju.
In the last half of 2018 Human Brands also focused on building its Mazeray division. Mazeray is Human Brands' division which sells Miolo, a premier Brazilian wine. Human Brands officially acquired Mazeray in March 2018 but did not take full operational control until July 2018. Since then, Human Brands has significantly grown the business. Mazeray was selling into a number of States in the US prior to the acquisition, but since then Human Brands has expanded the brand's distribution into several new States, including Maryland, Nevada, California, Texas, Arizona, Wisconsin and Tennessee.
Human Brands has also spent the past six months working to get ready for the 2019 launch of its flagship Tequila brand, Copa Imperial.
Human Brands is making good progress towards preparing for a proposed listing on the Standard Segment of the Main Market of the London Stock Exchange during 2019 Audits for 3 years prior to 2018 have now been completed and work has begun on the prospectus