b4zzer
Pets are only just becoming a recognized household brand, they are also advertizing more heaverly on TV which in turn will help the brand further.
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10217370/Pets-At-Home-set-to-become-biggest-vet-in-Britain.html
Most intersting part in this
The pets retailer is loss-making at a pre-tax level because of interest payments on its debt. In 2012, pre-tax losses hit £58m, but the company has not disclosed the figure for the last financial year.
My personal view was this shares Initial Public Offering should have been £1.80 any thing under now is a buy longterm £2.30
Remenber new stores have only just been added to this comapany each of these new stores will either make a loss and some profits.. maths need to be calculated to see just how much profits are made and lost for each of these stores.
Even with good results at next agm meeting, share price will not go up for next 18-24 months. Maximum £230 within this time period as this share was way over priced.