RE: Rise / AWE4 Sep 2021 15:20
What shares to buy is an interesting question as it depends, I would have thought, on what type of investor you are as the attributes would be quite different.
If a long term, buy, hold and forget type of investor like me - for the majority of my portfolio - then attributes like a high return on capital employed, high gross and operating margins, cash conversion, economic moats, repeat customers etc, are the most important attributes. This usually means established companies like Microsoft (dominant position), Visa/MasterCard (change away from cash) Adobe (growing digital content), PayPal (seems to me most on-line sites now offer this payment option), Intuit (niche focus), the beauty companies of L'Oriel and Estee Lauder etc. All are highly valued at the moment.
Next come those investors who buy into companies that have this type of long-term potential but need to be closely followed as they grow and action taken when appropriate- as is the situation Darktrace. I sometimes buy and sell on occasion as the fundamentals change, but do not actively trade on SP movements.
On the other end of the spectrum are those interested only in trading trading - which I am not. It would be probably be worthwhile following the pearls of wisdom shared by MaxDoom on this BB who seem to me to have a good appreciation of the game. If I read him correctly, volatility is the key. No better then than DT or similar start-up companies where there is still perceived uncertainty. DT seems an ideal example as, even though the pull of its future potential is undeniable, its growth trajectory is yet to be proven and it has a brake on its SP because of the perception, real or otherwise, of the risks. On the risks facing DT, I personally have never come across an IPO prospectus before that dedicated over 30 pages to an analysis of the risk factors.