The competiton is increasing7 Oct 2021 15:19
wonder how these guys are getting on ?
"WPP and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad viewability and brand lift measurement, fraud detection and user privacy protection, are widely applied in digital advertising and will now be available for in-game advertisers. "