RE: Tic toc tic toc26 May 2020 13:05
This news was on January, just look where salarius is going and it's going big!
Tekcapital Plc (AIM: TEK), the UK intellectual property (IP) investment group focused on creating marketplace value from investing in university technology, is very pleased to announce that its 97.5 per cent. owned portfolio company, Salarius Ltd, has secured an agreement with a national food ingredient broker, Hanks Brokerage, to assist in the sale of Microsalt® to snack food companies in the southwestern United States.
Hanks Brokerage, Inc. was founded in 1979 and recently celebrated their 40th anniversary this past year for supplying products and ingrediants to the food industry. Hanks Brokerage represents ingredients and finished products to food manufacturers, restaurant chains and food service distributors.
The agreement continues to build on an important dimension to the Salarius sales strategy that includes attendance at food trade shows such as Expo West, Supply Side West and the Texas IFT show, working with "best in class" sales partners and an ongoing direct B2B outreach. As of the date of this announcement, over 25 potential customers are in the process of testing and evaluating applicability of Microsalt® for their snacks and other product lines.
"We are very excited about our partnership with Hanks Brokerage and working with their team of sales professionals to expand brand awareness and accelerate sales of Microsalt®. Our partnership is a win-win-win as we are offering their customers a unique, on-trend, innovative ingredient that will also help consumers lower their sodium intake." says Victor Hugo Manzanilla, CEO of Salarius.
"Hanks Brokerage is proud to partner with Salarius, to provide a great solution to meet the challenges of sodium reduction in formulations. We prefer adding product lines such as Microsalt® to our partner listing because it provides a new and innovative solution to a problem in the industry and because of the great team behind the product. We look forward to growing with Salarius and having a long-term partnership in the industry" says Greg Hanks, President of Hanks Brokerage.
MicroSalt® is a proprietary salt made with micron-size salt particles that dissolve in the mouth significantly faster than regular salt, delivering an increased sensation of saltiness with much less salt, and as a result, approximately 50% less sodium. MicroSalt is Non-GMO, all Natural, Kosher and Gluten Free.
Market Information
The low sodium ingredient market is estimated to reach US$1.76 billion by 2025 with a CAGR 11.7%1. The highly competitive global savory snacks market is expected to reach US$108 billion by 20212.
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