This bit..30 Mar 2017 00:01
As announced through (the non-regulatory) RNS Reach on 18 January 2017, Fitbug has secured an order for 14,000 Orb devices which it shipped to an overseas client in late December 2016. The client, a global financial services group, is embarking upon one of Fitbug's corporate challenges during the early months of 2017 as part of a one year programme and will pay ongoing service revenue for this programme. Fitbug's corporate wellness strategy is designed to shift the focus of the business away from the sale of Orbs to the generation of ongoing service revenues from the use of its digital wellness technology. Orbs are supplied to corporate customers at low margins to allow employees to access and participate in the Group's digital wellness programmes. However, the development of ongoing service revenues is expected to provide more significant margins over the longer term. The Board expects this contract to provide in the region of £60,000 in ongoing service revenue in 2017.
Reading this again I think your take on this is right.. however on the day many thought it meant the order was for £60000 hence the drop/sell off... perhaps the results will provide more answers..