confidentiality5 Jun 2018 11:05
There's nothing substantial to announce currently - they've formed a partnership but it doesn't mean they have directly signed a client with reoccurring monthly revenue.
From the partnership their services will then be sold into their clients for ad-hoc consultancy projects, so that is where revenue will come from.
What is interesting is the route to market - highly strategic consultants selling into the top of some of the biggest firms in the UK, providing them insights into how their advertising expenditure works.