RE: Business plan / Model22 May 2020 13:30
Barke, my first thoughts after reading your post is, why don't you reach out and ask them yourself?
Secondly, re their business model, their product verifies any location-based media buying via mobile, which is often very inaccurate. So whilst their technology has the potential to maximise media investment for brands, it highlights the waste often created by 'the largest media buying companies' which effectively only survive from volume and are essentially a commodity when it comes to marketing investment.
I'm not so sure the accounts team of said agencies would be particularly happy at having the waste exposed (on million£+ media budgets) and having to sit down with their clients to explain why, so it requires a behavioural change and a relationship with LSAI sits between the brand & media agency in harmony - that's the challenge here.
In regards to their wider model, they supply location-based data to third party insights company.
I do agree some commercial leadership is needed and communication to the market would be appreciated, but most public companies do not publish this between annual/quarterly results. It goes back to where I start, why don't you as an agency head approach LSAI? There's nothing stopping you from reading what's in their sales deck.
Jason Smith is the business lead in the US so I don't see why he'd be selling into London agencies.