Investment and outlook18 Jun 2013 09:57
Highlights in the first half include:
1. We have achieved our aggressive hiring objectives, including the appointment of a Chief Marketing Officer, and the recruitment of 65 additional sales and marketing resources across Europe and North America. With the resources now in place, we expect to see the impacts of these investments in the second half of 2013, as per our plan.
2. Several product launches have strengthened SDL's leadership position in the Customer Experience Management market, with further releases planned for later in 2013:
̵ SDL's Customer Commitment Dashboard, the first social data-enabled analytics framework that predicts customer behaviour.
̵ www.freetranslation.com - an integrated machine translation and human translation platform
̵ Release of SDL Marketing Intelligence Suite
3. We have recently hosted our annual Innovate conference in San Francisco, where many of our key customers and prospects attend. We received overwhelming positive feedback from customers, partners and analysts, providing some confirmation that our vision and product stack can deliver against the growing market demand for Customer Experience Management solutions.
4. Most importantly we are seeing pipeline improvement on both the technology and services side with licence bookings expected to increase significantly in the second half.
Although the performance in our technology and services businesses has been below budget for the first five months of 2013, the build in pipeline for both services and technology with just 1-2 months of our sales and marketing investments in place gives the Board confidence that sales will improve. However, the Board is taking a more cautious view of the speed of services volume recovery and licence sales growth. We are seeing very positive market feedback on our technology stack and are encouraged with pipeline increases in our technology as a result of our marketing and sales investments.
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