The difficulty/risk18 Oct 2014 00:16
surrounds the EBIT
...I doubt it will be as high as your figure
...and it may end up (?down lol) a lot lower next year (see the profits warning), but the EV is so low that I reckon it is worth the punt
...EV/EBIT 5-7 is Jolly healthy...it is a 15-20%pa pre tax return on external capital