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Moulding is a megolamaniac buffoon. He blocked me on Instagram within seconds for daring to constructively question his assertion that THG was a world leader in four divisions. The THG model is simple. Make something that costs £10. Sell it for £9 and then rave about the turnover
Lemonade - the £2.4m gross profit you refer to is not a full year - that was at H1 when Elf products had only been sold for a few months. Also, where have you got the £16m working capital investment figure from? Look at the total stockholding at the end of H1 of £30m - you really think half of the stockholding would be Elf? An initial investment into Elf stock would have been made of nowhere near that amount and then ongoing revenues from that fund further stock purchases
I floated the idea a few weeks ago to a friend that if I was Mike Ashley I would allow my shares to be shorted after each RNS about the holding and the subsequent rise. Am I alone in thinking this? Allows a cheap entry each time
#SUP
Summed up perfectly there golden. My protein the brand is the the only thing of value in THG and even that is probably only profitable as a bolt on to an existing sports nutrition manufacturer that doesn’t have exotic overheads