Niche Market3 Dec 2021 11:31
Niche Market - I suppose Lookup are still on steep learning curve on who to target for best outcomes and who to steer away from.
It's quite obvious they haven't got the capital clout to fight all battles and need to be selective. the size of the likes of RingCentral and Zoom means they can successfully target outliers.
They said at the start they were targeting large enterprises with multi-national presence. Presumably there are some relatively large companies being pursued but the figures given suggest at an average of around £100k/annum is firmly establish.
I posted they other day about the 124 (24) companies using MS teams with more than 100,000 users, I suspect Loopup may have concluded those big fish are too big to land unless they throw themselves in the net and come willingly. The chase for those companies I suspect will take a lot of effort and will most likely take forever and deliver nothing in most cases. Poor risk/reward ratio.
I little further down the food chain, those with over 10,000 users number over 3000 - that is a much bigger addressable market and some of those will have 10s of thousands of users - in reality we only need 1 or 2 biggish companies.
I believe they they are now better equipped now and recognise their market opportunity than a year ago - looks like SME's and very large companies are out unless easy pickings and they actually clarified the target market
IMO it is very important they don't waste time and money on fruitless activity that with experience may be can be spotted early on and put on a back burner - it's not like hard sell tele or doorstep sales.
So it's Professional Services, Internationally focused and as they further clarified in the last RNS "LoopUp's target market for its Cloud Telephony solution: relatively large, relatively international enterprises."
I think the word "relatively" shows where effort is focused and it's not with the very large enterprises. Nothing is ruled out but I expected the average contract win to be of the order of £10k/per month in the medium term with their new partner hopefully delivering a range of SME's in the new year - that market is a total unknown at present and could be anything.
Presumably, the partner has clients they have already identified for conversion, I suspect their clients will move faster than new/cold leads.
IMO the Strategy is well focused, it's just about implementation now.
As the company says 20% of the (£63m/annum) pipeline is at a late stage, that is £12.5m/annum potential, interestingly at £100k/client/annum that provides for around 125 potential deals which have written proposals or later.
That is potentially a massive jump in success rate in their Niche market sector (doesn't include any SME's) - I think the market has totally discounted it or doesn't believe it - I also think the first 2 quarters of 2022 could be make or break for sentiment.