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Guy, well done, good to see you're on the ball and beat me to post whilst I was writing mine:

A new webcast has been posted on the company blog - it is directed specifically at potential partners - and is a bit dry but reinforces some points.

Most interestingly, the size of the opportunity which appears to have grown further - they now say it's $47bn, title:

"New webcast highlights a $47 billion opportunity to deliver Microsoft Teams Calling"

The second aspect that struck me was that they say the target market is Large enterprises and Multinationals, no mention of SME's

They seem to truly believe they can land the big fish even though the score so far is NIL. Lets hope they succeed.

As it happens I was reading an article (from January) about RingCentral earlier today and IMO it points to possibility those partnerships Loopup are seeking could be the making making of the company; opening up new doors which are otherwise closed. The following passage sums up the value - providing access to millions of customers and hopefully some very big enterprises.

"Part of that optimism is due to RingCentral's early execution on its long-term vision. The company struck lucrative partnerships with on-prem communication providers like Avaya and Alcatel-Lucent, ensuring that as their customers, which total hundreds of millions of users, pivot to the cloud from the old PBX (or on-premise) systems, it would be RingCentral's products they use. The company also has agreements with carriers such as AT&T and Vodafone."

IMO Loopup is right to pursue partnerships even if they are further down the food chain than the likes of Alcatel-Lucent or AT&T and require a lot of effort to develop.

https://www.protocol.com/enterprise/ringcentral-underdog-zoom-microsoft

yrabsmurruc - you summed it up nicely there - non of us know, but I suppose on the positive side of the account is the fact that no investor was pushed into partaking in the capital raise or be wiped out (didn't give us much of a chance to buy in any case ) so most should be sticky shares.

We need to just let it unfold and not worry about who is selling. There are bound to be sellers every time the SP rises, it's the "appearance or not" of buyers we should be concerned with, PI's have been stung and will be reluctant to buy. The CEOs and broader team need to generate some excitement about the future, to state the obvious they've delivered nothing but Sh*te news for a protracted period and that needs to change. The presentation is the first chance for the CEO to shine, lets hope he's improved his presentation skills - he comes across as a natural introvert who says the minimum he can.

My hope is it will follow the trend of other deeply discounted share issues and bounce back over the coming weeks and months - there is no reason it shouldn't.

Now everyone know the score in terms of their shareholdings and capital structure - lets see where traders send the SP.

If they stick to their new shares this should recover in the next few weeks, but who knows.

stew200 - I will listen to it, hopefully live but it depends on other commitments. To be honest I'm annoyed about the presentation, a shareholder engagements session was supposed to happen a while ago after we were denied the opportunity of an AGM attendance, the CEO has avoided scrutiny whilst stabbing us in the back - now we get a presentation to presumably glorify their smart approach - "taking the p*ss" is a term that spring to mind

Sorry I can't be more positive but we've been robbed IMO.

However, I may be bitter but new investors and those partaking in the capital raise will lap it up and I believe it may well represent a turning point for the SP.

I'm finding it astonishing how few shares are being traded in the run up to this, it's logical to have elevated trading in the midst of turmoil when a huge number of new shares are going to hit the market. It suggests to me that a huge number of shares are not going to hit the market and if any institutions decide to buy there could be a squeeze on availability - lets be realistic PI's are a non-entity in this now as our joint % holding will now be miniscule. II's and insiders are in absolute control

Perhaps telling that the jobs are to push the Marketing/Sales effort now they have a clear path forward - suggests the market is strong and there is potential to expand on the current pipeline.

They've got the infrastructure to service an expanding client base and are still growing it - now they need the strong sales set-up to deliver the clients above all else.

There will be some speculators who will have bought in on the Primary Bid offering who are chickening out or commercial entities who are also quitting because that's what they always do if they don't get their expected premium at the outset and are simply chasing every new thing that comes along.

WRT shorts the chances all shorts a closed is pretty remote, they will still be trying to make money and create a narrative.

Who's to say shorters didn't buy shares in the placing and will not short initially even against their own position - to take profit from the movement down and up - "create a narrative " . If you chuck a hundred thousand in today in order to make profit of a couple of million next week, it' good business.

What I'm saying is - there are loads of possibilities, and IMO it's best not to read anything into things at this stage - it really doesn't matter now.

So essentially, I get back to what I said earlier we may have to wait a while until support (or not) becomes clear and the manipulators back off.

There are also those that need to tail swallow to finance their position - again they'll be disappointed if they stuck their neck out in support of Loopup - the CEO's and BoD in general have a lot to answer for but unfortunately they are benefitting from their failures - the standard outcome on AIM, they rarely pay for their failing, shareholders do.

I think the CEO's presentation could be a complete non- event as from what I've seen he is completely underwhelming as a presenter.

However, I also believe the SP will start to move freely after the event. Whilst many of us chase our loses I suspect the inner circle will profit handsomely in the coming months.

Though trust has been shattered by a disgraceful act of treachery, the upward movement will be irresistible if they deliver anything like the new business that they claim they are set to do. Post capital raise the company is a different beast, with the capital structure in place to progress their plans to fruition and they will also have demonstrated the support of key shareholders.

I am not voting my shares, because like it or not there is no option but support (or in my case surrender my right to vote) as a rejection would result in the directors and their mates exacting severe retribution on shareholders IMO.

I always expected the SP weakness and it may persist for a week or two yet, but as the SP bares no relationship to the business value as a going concern in a high growth sector - so I'm just going to sit tight into 2022 when there will be clarity.

I wonder if they regard this as their first partnership, I noticed they moved it out of the customer stories section and into the Blog this morning and have now moved it back.

Bearing in mind, Guestline are a SAAS (software as a service) provider with Microsoft focus, could they be regarded as a partner- according to the write up they are seen as such and they regard it as a partnership, they say:

"‘LoopUp have a great team. Their knowledge of Microsoft is unbeatable. LoopUp have explained everything and have been helpful all the way through. They have been very detailed, very organised and very thorough – and always available to us, they are incredibly responsive.

As a partner, LoopUp have been great.’"

What is also interesting is that the process including rollout appears to have taken many months to complete and IMO explains why the new customers appear to be contributing very little (1/3 of potential) to revenue and the situation is expected to improve as we move into next year. Our BoD (and major shareholders) have a very good idea of what the base case revenue growth will look like in 2022 based on event this year. Hence, I suspect the decision to fill their boots with shares at 25p was very easy for them, I have absolutely no doubt the SP will rise strongly once the shares from the capital raise find good homes (I suspect initially some will be in hands of shorts term opportunists).

Now they decide to add a new customer story - on a charm offensive now, gits.

Interesting write up from from a SAAS provider (so tech savvy) in the hospitality industry who have operations in 25 countries.

https://loopup.com/en/resource-center/customer-stories/guestline-a-transformational-communiations-experience-with-loopup/

stew200 - I haven't a clue what next, it's down to our BoD same as it always was, assuming new is neutral and we tread water I expect a recovery to between £30p and 40p based purely on the removal of some of the obstacles to success e.g. the insiders have had a good feast at our expense.

If they start to highlight successes then of course anything is possible (multi-bagger)- it seems like a big ask of our greedy BoD though, they can't even put themselves out to speak to shareholders except to justify fleecing us.

Ian.B - It doesn't suit you to play the outraged and distressed neutral with nearly 18000 posts to your name.

I put together a proper reasoned response to you as I always try to do, but have just erased it, I really can't be bothered to spar with you, I'm wasting my time as you already know the score.

I've resisted the temptation to point out the obvious flaws in your argument, I simply ask that If you don't like my posts please do me a favour and filter me.

stew200 - no one can answer that question, but there is a well trodden route in circumstances like this and it's not steady-state.

The SP can come under attack, or rise in the short term but more importantly problem the company had pre-capital raise are hopefully swept away and the management ensure the market knows they have been swept away (or at least mitigated).

So we gat that shareholder engagement meeting later this month (now they've filled their boots) and we can all start looking forward with greater confidence.

If the message is good and they start actually reporting good news/success (and as I said I believe they had buried the good news for the time being) then the SP will rise very strongly - if not it will slide further and someone will eventually try to take the company out, that's what I think.

The next 6 months is likely make or break.

monica69 - "get us out of this mess ??"

You carry on with your sly comments, but don't you dare be so dishonest and pretend you are with "us" you are our enemy, pure and simply as you wish misfortune upon "us".

So be negative but keep it honest, you're no friend or distressed shareholder and those loaded questions are simply intended to introduce an opportunity for you create as negative agenda.

We know the scale of the problem and the BoD have just priced it into the capital raise and then some.

The capital raise is priced to be a bargain basement level and allow a strong rise once complete - any good news helps, the biggest problem new is rebuilding trust in the BoD.

If they start delivering news (which IMO they may well currently be withholding - it is not credible/logical that nothing has happened in the last couple of months ) it will start to heal the wounds.

Painful though it may be the capital raise leave the company in a much stronger financial position with a clear route to success (financed) and the company's market cap is a fraction of the value of the enterprise so lots of upside including a potential bid.

I suspect we'll see an erratic SP for some time (maybe until the deal is finalised) as traders sell shares they just bought for a small profit or short and buyers see it a cheap.
However this is an opportunity IMO, I agree with other posters - those that have stumped up for new share (thieving exercise perhaps) expect a healthy profit from here - I think the greedy bu**ers expect a massive profit, but I can't prove that. It will only occur when the brakes are taken off with completion of the deal.

As for a MBO, why?? If they do that they can't tap the market again so take the risk on themselves and a route for a profitable out is closed. Remember our biggest shareholder and BoD member prior to this was a US tech investment outfit who build companies up for listing and a profitable sale - they have nothing to gain. The other big shareholder appears to be a NZ based investor (ex Bod and pal) who stepped back. I'm not saying a MBO is not a possibility but I see it as a possibility further down the line if the BoD fail to deliver in the coming year.

A sale to another company who want the presence, clients and staff (minus to BoD) is a far more likely scenario IMO - but that will have to be at a premium.

The company blog entry on the purchase of the new business, puts the logic in a nutshell explanation - opens up new opportunities is certain sectors, though they only have a few customers I guess if Loop can sell the idea to their Large customer base it could be very profitable. I'm not sure there is much mileage in the Education sector for Loop themselves though, then again I doubt they'll put much effort in - don't Mircosoft and others give heavily discounted deals to the sector to capture a future leadership audience.

https://loopup.com/en/resource-center/blog/loopup-acquires-syncrtc-to-accelerate-innovation-in-cloud-communications/

Does anyone think the big shareholders didn't know about the capital raise long long ago and does anyone think it would have escaped them that if the SP slumped they would grab a bigger slice of the company of themselves and does anyone think they were so honourable that they would arrange to help it on it's way down - I'm sure none of them have mates that practice shorting - we have been stitched up IMO. Put all that together and it explains why the SP slumped ridiculously

But as I said earlier, we now have our interests aligned and I think the (what seemed illogical) SP movements may now be over and it can actually rise. We'll see

RichardBeach1 - none of us are sure, i wish I knew, we're taking action or not now and don't know how this will pan out.

You make a good analogy with the driver, our CEO's have been woeful and yet have benefitted immensely from the betrayal of shareholders (those who bought their shares in the open market), AIM stinks and all AIM CEO's seem to be greedy, selfish and largely incompetent . But enough of the praise.

However, events have set in motion a catalyst to remove the forces driving the SP down and IMO they (greedy CEO's) are finally aligned with shareholders (it was in their interests to see the SP trashed, now they have feathered their nests, B**tards some might say, but now it's done) and we could see a good rally in the coming months as the brakes are off , even if the driver has poor eyesight, it happened with many other companies.

At the end of the day I'm interested in making money and this is now primed IMO, it will also be Saturday

Lots of shareholders have no doubt thrown the towel in today, a pity IMO, though I don't blame them if they've had enough or are so disillusioned that they believe there are better prospects elsewhere. I wish the best of luck to all who have sold.

But now is likely the moment of maximum pain of very near to it, many companies have a very strong recover after a capital raise as the risk profile is improved massively and the company can then grow at a faster rate - I have sat on my hands today couldn't bring myself buy but neither was I tempted to sell - looking beyond the anger and disappointment and the company is in a stronger position than at anytime in the last year.

So I'm sticking with it (with my loss unrealised) and hope to share in the upside the capital raise buyers clearly believe in - even if it simply gets my investment back.

CHRI55, are you and monica69 one and the sae entity or simply joined at the hip?

I wondered when you would show up to try to cause distress

I'm not happy with what has happened, but I've calmed down and will take a long viewpoint on this - that they are now well positioned to expand and deliver shareholder value. No one appears to even have considered what the new company adds to the offering - loopup could add a lot of value to marketing their offering and IP and staff are valuable - is it inspired buy or pile of sh*te - time will tell.

I'm hopeful we are now at rock bottom, they've now got their year to prove the concept.