RE: Revenue share vs CPA28 Apr 2023 08:35
XL Media targeting rev share model despite regulatory pushback
David King said: “Our strategy is clear; to diversify our revenue streams in North America while expanding our footprint, optimizing our sustainable gaming business, and upgrading and innovating our European sports sites.
“We currently earn the majority of our revenues in North America under the CPA model. This provides a very attractive income stream when a state first launches online sports betting, but does not necessarily provide predictable, sustainable revenues over the medium to longer term.
“We believe that it is important that we begin to participate in revenues from betting activity where operators are open to it, enabling us to build a more sustainable revenue stream.
“Since the year end, we have now entered discussions with a number of operators in North America to move to a hybrid revenue share model, similar to that in Europe, with lower upfront acquisition payments and ongoing participation in the revenue earned from betting activity.”
https://sbcamericas.com/2023/03/30/xl-media-rev-share-model-regulatory/