With regard to shorters, Millennium International Management LP increased their position a couple of days ago https://shorttracker.co.uk/company/GB00BLT1Y088/ but there will also be plenty of undisclosed individuals short on here
I assume Mário Nuno dos Santos Ferreira Pluris Investments, S.A. must have an average above the current sp, and as someone suggested, they may still be buying
I bought a load in August in the 13's for the "longer term" but sold in the 20's on that unexpected rise on 1st Sept. However, happy to buy back what I can under 13
I've bought a few in the 13's to tuck away, plenty of cruise adverts on TV now and of course the ongoing promotion from the Cruising with Jane McDonald documentary series, buy and hold IMO