RE: EVRH5 Dec 2018 15:41
jimmy, I haven’t followed this share as closely as you. I didn’t deem it worthwhile doing so because I see the product as fundamentally flawed and badly timed.
I’m asking questions because i don’t t rule out that I’m missing something. given that you’re trying to support this business, I thought you may want to enlighten me, but so far you haven’t.
Again I may be missing something here, but you say someone is paying for MVRs advertising? Do you mean Facebook are waiving their fees, or is someone somewhere actually digging deep?
I may not be warren buffet, but I’m smart enough to avoid companies that are overvalued, have shorts outstanding, aren’t going to make money for a very long time, and who’s directors only sell shares, even when their shares are down 80% in value. I’m just a pragmatic investor who doesn’t like high risk with low probably reward.
The way I see it is EVRH have something the typical user may pay for once a year. Even if you have a million people doing that, you aren’t , making much money, and besides it will be long time before you can dream about 1m active users. AND, because the users are unlikely to repeatedly use the service, like users of Spotify do, advertising potential and data capture are low.
One day in 5-10 years time, with more dilution, perhaps this business will make money. For now I believe it’s an experiment for Facebook. They testing the water here. If you believe they would need to spend £1.2bn to buy this company right now, you sir, are truly deluded, and simply not worth any more of my time.
Good luck with this one.