RE: Another one….25 Mar 2024 19:34
As speculation rages about Chinese “fast fashion” giant Shein listing in London, would-be investors should pay attention to what lawmakers are up to on the other side of the English Channel.
In Brussels today, EU member state representatives are set to discuss a French, Danish and Swedish proposal to restrict exports of textile waste — which have been surging in recent years with the growing popularity of ultra-cheap, in effect disposable, garments from the likes of Shein. Much of the exported material has ended up being dumped in countries such as Ghana and Kenya, causing serious environmental problems. “Africa must no longer be the dustbin of fast fashion,” France’s environment ministry said this month
This is just part of a larger French assault on the fast fashion business model. On March 14, members of the French parliament’s lower house unanimously approved a bill that would impose new restrictions on companies such as Shein.
The new law would require the French government to declare a definition of “very rapid renewal”, in terms of the volume and frequency of new product launches by clothing companies. Any company above the threshold would be banned from advertising. Such companies would also face penalties of up to €10 ($10.80) per item sold if they fail to take appropriate action on the environmental impacts created when consumers dispose of their products.